Saturday, 27 December 2014

S&W Seed, Maxim sign agreement

S&W Seed Company, one of the world's leading alfalfa seed companies, has entered into a distribution agreement with Maxim International (Private) Limited, one of the largest livestock input companies in Pakistan. Maxim, as S&W's exclusive distributor, will stock and supply S&W's elite alfalfa seed brands in Pakistan.

Pakistan represents a significant new opportunity for sales of S&W's high performing alfalfa brands. Historically, the alfalfa seed market in Pakistan has been met in large part by uncertified varieties of seeds that grow lower quality alfalfa forage in comparison to those offered by S&W. Rapid growth in the country's dairy and beef industries have increased demand for alfalfa hay, both for use in Pakistan and for export to the Middle East and North Africa.

According to the 2012 IFCN Dairy Report, Pakistan is the world's third largest milk producer, behind only the United States and India. In addition, meat exports from Pakistan have grown from $30 million in 2010 to $250 million in 2013. S&W believes this increased demand for larger and larger volumes of alfalfa hay, coupled with declining acreage of arable land per capita, creates an opportunity for S&W's high yielding brands to displace uncertified seed and thereby enable farmers in the region to increase production and profits.

Mark Grewal, chief executive officer of S&W Seed Company commented: "We are very pleased to create this distribution agreement with Maxim International (Private) Limited to exclusively market and sell our elite S&W group alfalfa seed brands to the farmers of Pakistan. We are in a strong position to help local farmers maximize their alfalfa yield and quality. Alfalfa is a key step in the path to increasing the availability of local dairy products to their population. Our goal is to provide dairy and cattle industries in Pakistan with the finest alfalfa brands, thereby assisting them in meeting the need for dairy and meat products throughout their country."

As part of the agreement, initial purchase quantities of various S&W brands, including its leading salt tolerant capabilities, will be made.-PR
Copyright Business Recorder, 2014

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