NEW Holland’s commitment to making farming
easier for enhanced productivity is once again confirmed by the launch of the
free ‘Farming weather forecast and services by New Holland Agriculture’ app
which forms a key element of the overarching digital strategy.
New Holland is the first in the agricultural
sector to develop and launch such an application, which is distinct from the
purely product based apps already on the market, and offers the increasing
number of farmers and agribusinesses that use smart phone technology a
comprehensive service.
The ‘Farming weather forecast and services by
New Holland Agriculture’ app was initially launched in Brazil, in Portuguese,
and will be subsequently rolled out in Europe at the Cereals event, which takes
place on 13th and 14th June at Boothby Graffoe, Lincolnshire UK, as well as in North
America.
The ‘NH weather’ app, which has been
optimised for iPhones, and that can be downloaded from the Apple Store
(http://itunes.apple.com/it/app/nh-weather/id520142846?mt=8), is set to become
as important for farmers as traditional sources of information.
Each morning, before starting their day,
farmers and contractors will consult their personalised application to confirm
or modify their day’s plans.
A whole host of information is available at
their fingertips, from 24 hour to long range forecasting, the latest industry
news and even a service which enables them to easily contact their local dealer
for further information.
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