Saturday 28 July 2012

USDA's 'Meatless Mondays' slip-up angers cattle industry


By William Pack
The U.S. Department of Agriculture is wiping egg off its face after encouraging employees in an internal newsletter to take a stand for the environment by not putting meat in their mouths on Mondays.
It was viewed by one beef producers' organization, congressional leaders and Texas Agriculture Commissioner Todd Staples as an outrageous statement from a department whose mission is to promote agricultural production.
"Talk about a slap in the face," Staples said in a blog. "At a time when historical droughts are threatening the livelihoods of our beef producers and diminishing our food supply, the last thing we need is a USDA that adds insult to injury. Shame on you, USDA. You deserve all the bull you get."
The USDA has broad responsibilities aimed at strengthening agricultural markets and rural communities, improving public health and nutrition, enhancing food safety and protecting public and private lands.
USDA officials made the meatless recommendation Monday in a publication titled "Greening Headquarters Update."
"One simple way to reduce your environmental impact while dining at our cafeterias is to participate in the 'Meatless Monday' initiative," said the newsletter item.
"While a vegetarian diet could have a beneficial impact on a person's health and the environment, many people are not ready to make that commitment," the document continues. "Because Meatless Monday involves only one day a week, it is a small change that could produce big results."
The USDA distanced itself from the report later in the week, and issued a statement saying that the agency did not endorse Meatless Monday.
The newsletter on the USDA website was posted without proper clearance, it said, and had been removed.
The agency did not make a further statement.
'Dangerous claims'
Among those who asked Agriculture Secretary Tom Vilsack to clarify his department's stance toward meat consumption was U.S. Sen. Jerry Moran, R-Kan. He said in a news release that the report made "dangerous claims" about meat production and demonized the industry.
"It is my hope that the USDA has not abandoned farmers and ranchers in pursuit of policies best left to the Environmental Protection Agency," Moran said.
The senator's news release contained a link to the original newsletter, even though it had been taken down.
Extremism cited
Also angered by the newsletter was the National Cattlemen's Beef Association, whose president called the Meatless Monday initiative an extremist campaign by animal rights activists aimed at ending meat consumption.
"This is truly an awakening statement by USDA, which strongly indicates that USDA does not understand the efforts being made in rural America to produce food and fiber for a growing global population in a very sustainable way," association President J.D. Alexander said in a release.
Alexander later issued a statement applauding the department's decision to scrap the newsletter and its endorsement of Meatless Monday.
Missed opportunity?
Meatless Monday is the oldest initiative of a global public health campaign called the Monday Campaigns, which encourages people to stop smoking and take up other healthy activities by first altering that behavior on Mondays.
Peggy Neu, president of the campaigns, said she was surprised to see the recommendations in the newsletter because of the conflicting promotional demands the department faces, but also was surprised to see the position retracted so quickly.
The department also promotes healthy eating and has recommended dietary guidelines calling for less consumption of saturated fat and greater consumption of fruits and vegetables, two goals that Neu suggested would be furthered by greater participation in Meatless Monday activities.
"There was an opportunity to have a bigger discussion of these issues, rather than a knee-jerk reaction," she said.
Neu said her organization is not anti-rancher and does not advocate a vegetarian diet. It does, however, advocate moderation and believes Americans consume too much meat.
Original article here

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