How to develop floriculture? |
Written by By Dr Muhammad Qasim, Tanveer Ahmad & Iftikhar Ahmad |
UNFORTUNATELY,
Pakistan has negligible share in worldwide floriculture trade despite
having fertile lands, best irrigation system, and rich resources to
venture in this enterprising business which not only generates rural
employment but also fetches precious foreign exchange.
Of
the total floriculture trade, cut-flowers sales account for 50 per cent
and plants 41 per cent; bulb and cut foliage make up rest of nine per
cent. Eight countries export 74 per cent of the value of the world’s
floriculture crops — the Netherlands, Columbia, Israel, Italy, Belgium,
Denmark, the US and Ecuador. More than 50 per cent of the floriculture
products come from the Netherlands.
If we compare the resources of Pakistan with the Netherlands, we have an area 20 times more, manpower 9 to 10 times more and better climate, soil and irrigation system. What we are lacking is the modern production technology.
If we compare the resources of Pakistan with the Netherlands, we have an area 20 times more, manpower 9 to 10 times more and better climate, soil and irrigation system. What we are lacking is the modern production technology.
Secondly,
planning policies are not strong enough to attract people towards this
potential enterprise. Many developing have emerged as successful growers
and exporters of flowers in the recent past.
In
Pakistan, floriculture is viewed as a lucrative enterprise for poverty
alleviation. Some initiatives have also been taken for the promotion of
floriculture to enter the global floriculture trade. Policy makers need
to draw upon the experience of other countries.
Our
production and marketing needs to be streamlined in accordance with
their policies that may help in flourishing floriculture industry.
Policies should be planned on thorough review of enterprise, market
demand, and economic priorities.
The
right policies must come from the government while the creativity lies
in the hands of private sector. Efficacy of technical assistance for
export diversification is linked with the product and market
development. National expertise and technical assistance should be
provided for improved surveys, feasibility studies and formulation of
export strategies. This will strengthen the national capacity to pursue
export diversification.
Floriculture
industry needs technical assistance in sectors like improvement in
planting material, seed production and provision of controlled
environment and infrastructure for post harvest care. Improved planting
material and seed production can be achieved and enhanced through the
research activities.
The
government and public sector should sort out the problems of the
formers and then focus on the research on them. Through strong extension
activities, the farmers can be benefited by the results of the
research. Technical assistance is also required for post harvest
infrastructure that includes pre-cooling, refrigerated vans for
transportation and air-conditioned storage facilities.
Another
aspect to be considered is investment. For example, gladiolus
cultivation requires almost Rs0.7 million per hectare. This huge
investment can not be paid by the ordinary farmer. This problem can be
solved by two ways. Firstly, corporate farming should be introduced to
induct modern technology. Secondly, the investment problem can be solved
by corporate farming.
Our
surveys suggest that majority of farmers involved in floriculture trade
are uneducated. Educating farmers on production and post harvest
technology and specifically on marketing procedures may yield some good
results.
In
the later stage when huge investments are made and enterprises are
established, graduates from the universities will be absorbed in the
industry. Corporate farming provides opportunities to absorb graduates
in the industry and at the same time may be helpful in the technology
transfer.
Coping
with the international marketing demands, a clear approach on
maintaining international standards should be adopted. Our industry can
flourish, if Horticulture Development and Export Board (PHEDB)
encourages investments and sets up centres for educating the farmers
about the modern trends in floriculture and helps the farmers in
marketing their products maintaining the high standards. The policies
can be successful only when the awareness through education is imparted
to the growers to compete with the farmers of the advanced countries.
Courtesy: The DAWN, can also be find on http://www.agrihunt.com/horti-industry/1854-how-to-develop-floriculture-.html