Monday, 2 July 2012

Punjab Agricultural University radio station plan hits roadblock


By Alkesh Sharma,
LUDHIANA: Farmers in Ludhiana and neighbouring districts may soon have their first brush with community radio, courtesy, the Punjab Agricultural University.

In a bid to disseminate knowledge about latest farming techniques and cops, PAU is in the process of setting up its own  community radio station (CRS).

Though the Union ministry of agriculture approved a grant of Rs 10 crore for the project, it has been on hold because of limited frequency radius allotted to the university.

The 15-km radius for the community radio at PAU was too little to cover the target listeners, say officials. The Agriculture Technology Management Agency (ATMA) at the Centre has funded the project.

The proposed community radio project at PAU has been on hold as the alloted frequency radius is deemed too little to meet the purpose.

"The 12-15km radius range wouldn't be enough as we want to target more farmers. We are working on setting up a wider spectrum," says finance secretary of PAU Kisan Club Rajwinder Pal Singh.

PAU has asked the Centre to increase the fund so that a wider spectrum could be allocated to the CRS. The only community radio service in the city at present is at Guru Nanak Girls College, which is also the state's first CRS.

Additional director, communications, Dr Jagtar Singh Dhiman says, "PAU researchers are trying to spread agricultural knowledge through Doordarshan and All India Radio, but once we have our own radio station, we would reach out more effectively to our target audience - farmers and people who maintain kitchen gardens."
Original Article Here

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